Fonts for posters

A poster is read from a distance and in a second, so the headline carries it: heavy or condensed letters, strong contrast with the background, few words. A distinctive font gives the poster its voice and a plain one carries the details.

Put your actual headline in the preview above the list and step back from the screen. If the words can still be read from across the room, the font is working. Keep dates, places and small print in a simple companion font.